About a Guy: Foster Huntington
Foster is another person where I feel like I’ll probably someday be saying ‘I knew him when,’ and I might already be saying that now. Several years ago, I posted about his blog, and he emailed to say thanks. We kept in touch, and eventually profiled him for a project on interns. Then he started a couple of really awesome blogs, got a book deal, and ditched his job in NYC to live the dream and travel the country in a van that is only occasionally parked down by the river.
Employee of the Month: Anouck Bertin
Employee of the Month profiles are an idea that I implemented when I started working on the UO blog. There are so many insanely talented people at Urban Outfitters—lots of people who kick-ass at their day job and then go home to work on equally as intense personal projects. The features purposefully focus on what people do outside of work to help give them some shine. Anouck is definitely one of the best of the bunch. (FYI, I produced and edited this feature, but the actual interview was done by someone else.)
Nikki Lane
This was one of my favorite projects that we’ve done all year. I’m a big fan of Nikki Lane because I think her music sounds really fresh and natural, and she’s got a great personality that really came across in this interview. For this feature, I interviewed Nikki, and produced the photo shoot.
About A Girl: Lisa Howard
I didn’t write this feature, but served as producer after I met Lisa Howard in Austin, Texas, when she was touring with Diamond Rings. John, aka Diamond Rings, is actually Lisa’s cousin, and they’ve been collaborating since they were kids. She’s now a makeup artist, and creates all of his looks for his videos, photo-shoots and live-shows. This feature corresponded with a big beauty month for UO, and I was psyched to find a makeup artist who was down-to-earth, creative and totally in line with our customer.
Diamond Rings at Urban Outfitters
I love Diamond Rings, and he’s made several of my all time favorite music videos. We had a really good time filming this, and full-disclosure: Our videographer didn’t have a sound guy, so I was filling in. After an awesome interview, we discovered that I actually hadn’t recorded a word of it. Oops. I think it’s a testament to how awesome Diamond Rings is that he did it all again, and with the same level of enthusiasm. This is take two!
Inside: Baggu
I love Baggu bags, and so does everyone else—in Brooklyn, walk down the street and you’ll see Baggu totes and backpacks everywhere. For this project, we paid a visit to their Williamsburg studio and found that the staff was just as fun and stylish as the bags. After this went live, Emily sent me a note and said no one had ever captured their vibe so perfectly. Big smile.
The Givers at Urban Outfitters in Austin
During SXSW, Urban Outfitters has four days of free shows. Our videographer, Scott, and I wanted to do some interviews, but wanted to stay far away from the standard boring questions that everyone asks bands. For inspiration, we took a trip to the toy aisles at Target and came away with a few props. Givers were more than happy to see what they could summon with our Ouija board (nothing, as it turns out).
WTVR
WTVR is the new quarterly, in-store zine that Urban Outfitters is publishing. For this issue #3, I commissioned the lovely and amazing Hazel Cills to write a first-person essay about the hilarious horrors of being a wanna-be art student. Hazel is the best 17-year-old friend that a 31-year-old editor could ever hope to have. I love working with her.
Designed By: Pratt Institute
Scott Ross and I spent a summer of Wednesdays hanging out in Fort Greene to make this video with students from Pratt Institute.
Closet Project: Rachel Ballinger
Rachel is one of the man UO models who also have amazing personal style. I wanted to do this project with her after seeing her in the cafeteria wearing Chucks and a pair of sequined pants.
Designed By:
A video introducing the designers behind several of Urban Outfitters’ Designed By: collaborations.
UO Shoots: Jeff Luker
I got to know Jeff Luker because he would always submit photos to the Urban Outfitters Flickr pool, and then send nice little emails whenever his work was in a show or a zine. Eventually, we asked him to do a shoot for us. We sent him a couple of boxes of clothes, and that was it—no direction, no models, no stylists. It’s always a risk when you do this, but Jeff’s shoot (here) went above and beyond our expectations, and perfectly captured the vibe of UO. And, FYI, he’s now shooting Levi’s campaigns. NBD. We knew him when.
Beach House
Beach House’s Devotion was the soundtrack for 2010. Even though I didn’t own the album until November, it seemed like it was playing everywhere I went. It was Urban Outfitters’s No. 1 album of the year, and I really enjoyed talking to Victoria Legrand. She speaks in complete sentences, and it was one of those interviews that doesn’t even really need to be edited.







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